UNLOCKED with Tracy Wilson

Lean Innovation: From Idea to Business Without Losing Your Shirt

December 15, 2021 Tracy Wilson / Bruno Pesec Season 2 Episode 141
UNLOCKED with Tracy Wilson
Lean Innovation: From Idea to Business Without Losing Your Shirt
Show Notes

Join you host Tracy Wilson and Special Guest Bruno Pesec on today's episode of the Unlocked Show and discover the art of lean innovation and how to identify opportunities in plain sight. 👀

If you're looking to step away from the 9-5 grind and start your own business but your not quite sure what direction to head in, today's episode will help you focus your attention on what matters to getting your idea off the ground.

About Bruno:
In addition to his corporate experience with brands like DNV, DNB, and Kongsberg Group, Bruno is deeply involved with the global entrepreneurial community. He co-founded Norwegian Lean Startup Circle, Norway's largest Lean Startup community, and Founder Institute Norway, the world’s premier idea-stage accelerator and startup launch program. He often serves as a mentor and judge at various accelerators, incubators, and events across the globe.

5:20 It's not just about the technical side of how businesses actually work
8:06 Where failure becomes useful is if you're able to learn something from it.
13:28 You have to be aware that you have limited time & resources, enthusiasm & drive are your prime things
15:34 Idea versus thoughts
23:38 Never assume that you are done
26:34 Start with something that already exists, then you focus on the value
28:31 Spend ideas, not money
35:45 How to find business opportunities hidden in plain sight
37:39 Not all problems are worth solving
39:28 Solopreneurs: spend 80% of your time doing this
40:42 Customers will tolerate your unpolished edges if you offer real value
45:12 What's the fastest way to money and value?

Connect with Bruno Pesec

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